Logos are clearly high on the lists of priorities when starting a business as they are, especially in this day and age, the first thing people notice. They are not just images or symbols, they also tell a company’s story. Logos are important as they represent what your company stands for. Businesses must create a logo that is unique to incorporate its concepts in a distinctive manner to build lasting positive impressions on current and potential customers.
A reasonable simple logo design with a well-defined company name and mark can cost anywhere from $5 to $100 or more, especially those with intricate patterns and complex lettering. Sometimes, if you're a bit of a techie, it may may sense to create a logo for you, your business, as well as for others.
Thoughts before you start working on your logo
A handy guide will teach you everything you need to know in order to make the perfect logo for you or your business. A good way to start is to define your brand’s identity and understand how great logos are made, as well as to choose the right designs and be in control of the design process.
To make it simpler, here is some tried-and-test steps for you to get started.
Step 1: Consider what your logo must be
Appropriateness: Logo must be appropriate and reflect your brand, service or idea. It should have your target audience in mind and must have an overall aesthetic design that is professional and effective in its messaging. Your logo should also be tailored towards the right demographic and ideal market.
Versatility: It must be versatile and flexible in design to appear polished and legible on the web, billboards, business cards and merchandise. Refrain from using elongated logos, whether horizontal or vertical, as they can prove difficult to work with when transferring from one medium to another.
Simplicity: It must be simple, describable and easy to remember. Get rid of clutter and consider opting for a minimalist approach that eliminates multiple fonts, photographs and a vast array of colors. Keeping it simple will result in a cheaper, easier and quicker reproduction of the logo.
Uniqueness: Make your design unique based on innovations not on what is commercially appealing to your audience. A unique logo incorporates a sense of timelessness and your own individuality, while avoiding at all costs those gimmicky and stock clip arts.
Step 2 : Prep before creating your logo
Sketch designs – it is advisable to sketch different designs of logo to factor active appeal, negative space, proportions and symmetry and pinpoint what exactly you want in your design. For the time being. Restrict yourself purely to black-and-white by initially avoiding a heavy reliance of colors.
Colors – A key role is played by colors when you create logo to solidify your branding to capture an attentive audience. People often associate different emotions with different colors and you shouldn’t shy away from a particular color scheme to help build familiarity that colors can define you in time.
What colors signify? - Black means experience, reliability and sophistication; Blue shows security, stability and trust; Green is a sign of growth, health and peace; Orange signifies energy, friends and warmth; Purple for creativity, luxury and wisdom; Red means confidence, power and youth; White for calmness, cleanliness and simplicity and yellow stands for happiness, optimism.
Step 3: Expand sketches while adding flesh to your logo
A bounty of freemium tools are capable in expanding sketches comprehensively to create logo of your choice. All of them are vector-based with smaller files sizes and distortion-free scaling, and therefore ideal for creating logos likely to feature a variety of mediums and formats.
Use a graphic-driven software n called Adobe Illustrator that primarily makes vector graphics and with companion product Adobe Photoshop create logos, graphics, cartoons and fonts. Another option is to use Inscape, a software that is relatively light, featuring large self-explanatory icons and has designed thousands of logos for satisfied clients.
Step 4: Brainstorm words to describe brand
It is time to brainstorm words to describe your brand to draft your logo from story to setting. Open Thesaurus.com and enter a term that best describes your product into the search bar. You’d be surprised how many descriptive synonyms appear.
There are four primary categories of brand names.
Descriptive names are trademarks or names of company or company that clearly describes what the companies do. Example: PayPal Toys r Us, John Deere,
Acronyms: An abbreviation of a descriptive name either deliberately or organically. Example: AFLAC for American Family Life Assurance Company, or GEICO for than Government Employees Insurance Company.
Invented Names are made-up of words created specifically to represent a brand. Example: Kodak, Xerox, Acura, and Google.
Experiential Names: Build upon what the feeling or experience the brand delivers and are the most powerful class of names. Example: Apple, Virgin, Caterpillar, and Oracle.
Step 5: Sketch ideas based on these words
Use your pencil and paper to start sketching all ideas that enter your head as you know the answer with a few keywords for direction, by allowing each new idea to develop on its own. The name of your brand and its shape might result from focusing on these sketches.
While sketching the idea for your logo, here are tips you should keep in mind:
(i) Simple shape. If you can sketch the most symbolic components in seven seconds or less, you're in good shape. The more creative you are at this stage, the better your final logo. Your consumers will remember your logo the most so be honest in creating this artwork.
(ii) Colors can either be your best friend or your worst enemy. Opt for a color or group of colors that will stand out the most from your competitors. But do not choose the whole colors of the rainbow!
Step 6 - Obtain feedback
Ask friends and website staff for feedbacks of your work to create logo. Another fresh set of eyes might alert you to something you previously missed. Stay open and objective to any feedback given to your work for remember that every person has his/her own set of personal preferences and opinions.
Step 7: Refine & finalize
Once you've identified a sketch, let it run with it's time to refine it.Take into account the criticisms and reactions you’ve received and just refine your logo before settling on just one single design or many that are appealing, fitting and memorable. When done, finalize your logo and use it to your heart’s desire.
Step 8 - Develop your logo's layout on a free design platform
Now, you are entering the technical phase as you turn your paper drawing into a useful digital format. You have many free design platforms available to recreate your sketch in digital format to give life to your design, here are a few free solutions: Logo Crisp; Logojoy; DesignMantic or GraphicSprings.
Bear in mind that:
i - Bringing your concept to life for a business audience requires a bit of technical direction. The layout is one of the most importance things to do.
ii – Be very certain that your every shapes and texts are spaced perfectly and the logo you have created is appropriately aligned with its surroundings.
iii – No need for your logo to be symmetrical, but alignment should be in different contexts. Your logo is situated in different borders that are vertical and horizontal while appearing in these surroundings.
iv - Your logo's color scheme might look great against the color of the canvas on which you designed it; always be sure to have logo color variations for both dark and light backgrounds.
Step 9 - Choose a font
A lot of things about your business is said by your font choice. However, you can choose either serif or sans serif font -- also called classic or modern, respectively. Stay away from generic fonts that are standard on every word processor.
Step 10 - Ensure scalability
Logos are meant to represent your company on multiple platforms; in print, logos can be made super-size large for billboards, but also minimized for screening to the size of a pen. Be sure that when you create logo, all logo parts are legible.
This guide covers all the basic points for anyone interested in designing a good logo as all information is intended to help those who are new to logo design, especially ambitious newbie entrepreneurs who are launching their online shop or opening their first startup; this tutorial are also for bloggers and artists interested to create their logos.
Follow this guide and adopt a healthy, creative thinking process while forming clear ideas, and designing logos that are engaging, memorable and speaking clearly to their business clients. Doing a fair amount of research will provide a strong foundation to create memorable and versatile representations your brand by using precisely defined steps. Don.t be too enthusiastic, go slowly and don’t rush.
To create logo, follow the process thoroughly until its completion ending with an awesome brand. Once you've completed your logo utilize a Logo Grader for assessing assess the new logo’s sustainability and effectiveness.